The Automated Review System Created Specifically for Hot Tub and Sunroom Dealers,
Pool Builders and Sauna, Swim Spa Retailers.
Bright Local Survey Results
According to the 2016 Bright Local Consumer Review Survey:
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 90% of consumers read less than 10 reviews before forming an opinion about a business
- 54% of people will visit the website after reading positive reviews
- 73% of consumers think that reviews older than 3 months are no longer relevant
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important
After Reading These Stats, We Decided to Introduce an
Marketing and Monitoring Reviews
Introducing the Automated Reviews System…an amazing program that every business owner needs to improve, manage and market their online reputation using the awesome power or reviews and testimonials.
From what I’ve seen, most companies don’t have a formal system in place to either ask for or promote reviews. As a matter of fact, most business owners and even great sales professionals get sick at the thought of asking for reviews, so they never ask, or they ask incorrectly.
And even though most every business at some point gets positive reviews, many owners don’t realize the huge sales and profit potential they are missing by not having an active reviews marketing system in place.
Traditional Ways of Asking for Reviews are Ineffective
Traditional ways that companies “ask” visitors to leave a review is just by adding a “Review Us” icon somewhere on the website. Although this is certainly “better than nothing,” it is very passive and results are usually meager at best.
Review Site Roadblocks are Holding You Back!
In addition to “passive asking,” there are many challenges that your customers face and “road blocks” that the review sites set up making it even more difficult to get reviews published. Here are just a few:
- You need a g-mail account to leave a Google review
- Many websites send customers to their Google page where finding the review link can be frustrating
- Sometimes positive reviews get filtered and are never seen, especially for customers leaving their 1st review
- In an effort to help customers, some owner provide a different set of directions and links for all their reviews site which can be confusing
In addition, for prospects to get a good overview of your business they have to visit multiple review sites, which can be very time consuming.
We Surveyed Our Clients to See What They Wanted
Before developing the ARS System, we asked our clients that they wanted and this is what they told us:
- Proactively gather feedback and reviews from your customers
- Alert you whenever someone left a review (good or bad)
- Automatically send follow up e-mails for people who don’t complete the review process
- Automatically respond to negative feedback
- Minimize negative reviews!
- Provide customers easy access to a variety of review sites
- Collect and consolidate reviews from multiple review sites
- Improve your online listings and visibility
- Provide a reporting system with access to important stats
- Work 24/7
- Be totally automated to let you focus on your day-to-day business
Wow – that was a long list, but I put my development team to work. Not only did we get all that done, but we added even more features to enhance the power and functionality of the system.